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Samovar Tea Lounge Creates Peace through Drinking Tea


“…elegant and cozy…” –New York Times

“Entrepreneur of the Month (September 2008)”: Jesse Jacobs CEO Samovar Tea Lounge –SF Business Times

“Best Tea of the Bay 2008” –San Francisco Magazine

Award-Winning San Francisco Tea House Opens Third Bay Area Location

In an opening that only great enlightenment and exceptional tea could create, two leading Bay Area havens of tranquility- Samovar Tea Lounge and SF Zen Center- come together to
open the welcoming gates to a third Samovar location this April 2009 in the serene Hayes Valley neighborhood dubbed appropriately, Hayes Valley. The latest locale at 297 Page (at Laguna Street) just across from the metropolitan Buddhism center, brings members of the mediation and yoga communities together in an upbeat, urban environment to eat, be merry, and drink, pondering the Way of the great elixir: Tea. With over 50 of some of the world’s finest teas (i.e. many of which are organic and fair trade certified) along with funky-fine internationally traditional food pairings, Samovar continues its mission of creating peace through drinking tea, one soulful, savory cup at a time. Samovar teas are available at their Castro District (498 Sanchez Street) and Yerba Buena (730 Howard Street) locations, at many distinguished restaurants and museums, and online at

Like a Monk on a Mission, Samovar Owner Jesse Jacobs bounds around the Hayes Valley locale’s current building construction, evangelizing on his Lounge’s beliefs that through drinking tea, everyone can renew a personal relationship to peace and commitment to attaining inner tranquility. Taking time for social intimacy, relaxation, and improved health fosters rewarding and peaceful interactions, in turn influencing one’s surrounding community, the city they live in, their country and the world. “When you Practice peace through drinking tea you promote the universal needs of humanity: community, vitality, and equanimity” says Jacobs. And so Samovar inspires the eternal Zen koan question: here, now, would you like milk with that?

As Samovar directly partners with tea experts and suppliers from small family farms across the globe, they have a unique opportunity to bring the freshest, highest quality, and most consistent teas to their consumers. Samovar helps sustain the livelihoods of diverse tea artisans hand-selecting each tealeaf for the best seasonal offerings. Since 2002, Samovar has steadily grown into a multi-million dollar business with a staff of 75 employees. They operate with an open book management policy, and maintain an education budget supporting international travel for their standout employees to attain firsthand experience tasting new teas overseas.

Samovar’s commitment to the environment and use of local reclaimed and renewable resources is distilled in their design and building practices. The Hayes Valley location will feature an 800 year-old, 20-foot naturally fallen redwood tree from Marin, CA serving as the tea bar. The FSC certified wood flooring comes from sustainably managed US forests where biodiversity and forest ecology are carefully balanced with selective harvest. The glues and adhesives used to make the flooring all meet the highest standards of healthy indoor air quality. All the metal work utilizes materials from turn of the century food processing facilities, and all equipment and appliances are low-energy consumption. Samovar proudly embraces its eco-friendly sustainability practices as a pioneering Bay Area green business.

Jesse P. Cutler
JP Cutler Media

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