For the first time ever, I will announce to the world the secret sauce, the magic of Samovar. It’s Love.
From the day we are conceived until the day we die, the true pursuit of our lives is Love. Seriously. Do you doubt it? Why is it we do what we do? Dig just a little and you’ll find all roads lead to love. Glory? Money? Recognition? Children? Appreciation? Everything eventually boils down to our need for receiving, and giving, Love. At Samovar, we’re in business solely to create true, deep, positive human connection (Love). It’s fun, rewarding, and actually good for business.
And at the end of the day, Love really is the business. Tea, food, teaware, snacks, sweets, and treats are all just vehicles for connecting us, first to ourselves, and then to those around us. And when the vehicle works like it should, we develop deeper human connection, and that makes us happier and the world go around much smoother. What else is there?
Of course we don’t just show up for work and walk around oozing emotions and hugging every body. We have systems, processes, and accountability measures to know we are doing our job and accomplishing our ultimate goal (creating positive human connection). Motivated by great thinkers, managers, leaders and visionaries, some inspiring resources I have found invaluable in building Samovar are listed in the “Tools” section of this site.
So the first step in the Samovar Way, is that we have a crystal clear “Why,” ie, we know why we exist: To create positive human connection. Next we define “How” to do what we do. And for that I created an acronym that fit really nicely with the concept of drinking tea: WHY RACE.
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