San Francisco tea lounge opens third site in Hayes Valley, boosts web site
San Francisco Business Times – by Elizabeth Rauber
September 18, 2009
The United States has never had much of a tea culture, but Jesse Jacobs thinks that a change is brewing.
Jacobs is the owner of Samovar, a chain of three San Francisco tea lounges and an online tea emporium that emphasizes artisan, fair trade, organic teas grown at small farms around the world.
Already, Samovar has grown revenue to $2.3 million in 2008, more than doubling 2006’s $1.1 million in revenue. Jacobs projects 2009 revenue to hit $2.8 million, due in part to the addition, eight months ago, of the third Samovar location in Hayes Valley.The newest site follows the original Mission-Castro location, opened in 2001, and the Yerba Buena Gardens lounge, opened in 2006.
Samovar’s web site allows customers to buy tea and “tea gear” and serves up information about different teas and how to brew them. In 2009, Samovar’s revenue from the web site increased 500 percent over 2008’s revenue from the web site.
Jesse Cutler, Samovar: (415) 655-3431 / [email protected]