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“Fancy Contraptions, Minimalist Storefront—It’s Not the Apple Store, It’s Third Wave Tea”

San Francisco Magazine captured the spirit of our Mission location in a recent article.

“Fast, cheap, delicious, beautiful, potent.”

That’s how Jesse Jacobs sums up the attributes of a proper cup of tea. More specifically, it’s the cups of tea he began selling at his third location of Samovar in early June. Unlike its older siblings, which Jacobs created in the vein of more traditional tea houses, the sleek Valencia St. storefront was designed, like the tea it peddles, as a minimalist antidote to the “cognitive overload” of modern life, Jacobs says. “It’s absolutely essential to bring the focus on tea, and how to maintain a sense of emptiness.”

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