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Success Ritual #3, How To Identify Your Core Values

core-values

When I’m traveling and I tell people what I do, they often roll their eyes and say, “A tea lounge? Only in San Francisco!”

Now we have three Tea Lounges plus an online shop, but the truth is, Samovar almost never happened — even in San Francisco.

Of the banks that made time to meet, more than seventy rejected the business plan. Even number seventy-two, the bank that finally gave us a break, thought we would fail. “Honestly,” the loan officer said. “All the data says your concept will fail. But this is a place that I want to exist because I want to go there! With that, I’m going to approve it.” (Thank you for believing, Mr. Decius!)

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