Samovar in Edible San Francisco Magazine

The Village & Valley: Samovar

By Jessica Goldman

The corner of 18th and Sanchez was once home to an Internet café where customers plugged in and zoned out, or grabbed a cup of joe and hurried off. But when Jesse Jacobs took over, he one-eightied the coffee shop into a tea lounge, replacing jolts of energy with quiet pauses. “It was a statement about slowing down,” he says. “It was a testament to changing times.”

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Jesse Jacobs interviewed by Kevin Rose on Foundation

In this episode Kevin sits down with Jesse Jacobs, founder of Samovar, for a chat about starting up a brick-and-mortar businesses, how Samovar began and the philosophy behind their business, how to find and train passionate employees, and more: