The Bottom Line is Where the Rubber Meets the Road
The bottom line is profit, or not. What happens when the only goal is about financial profit? Generally speaking, if that’s the primary overarching goal, then nothing else matters. People don’t matter. The environment doesn’t matter. Even the longevity of the company doesn’t matter. Only profit matters, and it is achieved at all and any cost. That’s part of the problem with Wall Street and with business as a whole in today’s economy. A public company must show a profit, or be punished by the market. Companies do whatever it takes to show that profit to their shareholders: buy cheap, sell high, destroy the competition, and yank the necessary resources from the earth. That all works in the short term because it makes it easier to show profit to shareholders. But then what?
Everything is connected as we’re quickly finding out. Fill your SUV full of gas to go to the mall, and that gas has a cost that may not be apparent. Political, environmental and other costs may take some time to arise, but are clear and definite cost nevertheless. As Al Gore spoke to those other costs in his article For People and Planet, “…Not until we more broadly ‘price in’ the external costs of investment decisions across all sectors will we have a sustainable economy and society…”
But it’s a fact that the times, they are a-changing. Companies that are driven solely by profit are very quickly becoming “old-school.” That’s because the light is dawning on the interconnectedness of things, and the reality is that there’s more than only one bottom line that defines a business’ success. And although a business must be profitable in the traditional sense to succeed, today there are two other quantifiable metrics for business success, viability, and sustainability: People and Planet.
Without profit a company loses the game of business. But without environmental stewardship and concern for humanity, the company loses its natural resources, the earth and its people lose their health, and we all go down the drain. When considering a company’s quantifiable, measurable bottom line, the environment must be strongly considered as do the employees of the company. It is the people who make a company, not the other way around.
Consider evaluating organizations not only on quarterly financial profits, but rather on whether they provide health insurance for their people, or sabbaticals, or maternity leave, or stock ownership in the company, or consistent, positive feedback and appreciation, along with free yoga and acupuncture. Or anything else that helps improve the lives of the employees. And then evaluate the company on what they do for the environment. Do they cause more good than harm? Do they recycle? How much? Do they use biodegradable cutlery, or plastic? Do they compost? Do they buy organic, local products?
The challenge and the reckoning time will come when you reach the checkout line. Are you willing to pay the price? Many Americans shop based on price. Does that price include the true environmental cost? Does the price include supporting the local artisans and farmers who grew and processed the product for you? That’s what Fair Trade is for. So, show your values with your dollars, and choose to support companies that survive by being profitable, and, attending to the environment and the people who work there.
When it’s all said and done, at the end of the day and the end of our lives, the question at hand is not “How much profit did I make?” Instead the question is “Did I make a difference? Did my life matter?” By creating, and supporting companies that make a difference to their people, to their customers, and to our environment, by doing so profitably, we know with assurance that our time spent here did make a difference, and left the world a better place. We don’t consider it grandiose. We consider it truth.