Bon Teavant, Photographer, and Way To Tea Author, Jennifer Sauer writes about tea, community, and leadership in these economically challenging times. Sauer looks to Samovar founder, Jesse Jacobs for his insight into tea…beyond the leaves.
Check out her blog and complete article
“Our communities look to us for sanctuary, community, compassion, and the opportunity for sharing ideas, dreams, and sorrows during these trying times. Tea culture is the perfect vehicle for meeting the deeper needs of our friends, family, colleagues, and customers.
Jesse Jacobs, owner of Samovar Tea Lounge, is exactly this kind of community leader. As a testament to his success in this role, he just gathered the investment capital to open his third tea room. I wondered, “How is this guy so incredibly successful in such a frightening and dismal economy?” I had to find out for myself, so I interviewed Jesse. What I found is that Jesse has a very strong grasp of what tea can provide our community beyond water and leaves. His special understanding of what tea can do for people draws crowds magnetically to his charming and serene tearooms. His depth and integrity are worth noting, and in fact, are the driving force behind his great success.
Tea culture is the antidote to solitary striving. It is a vehicle to community and sanctuary, to the kindness and compassion that help us survive and moreover, to thrive, even in the face of seemingly insurmountable odds. As leaders of our community, it is our job to provide a safe haven for those needing solace, a good place to laugh or to cry, and to brainstorm new solutions to triumph over fear and difficulty. This is a part of our path and destiny as tea people. In this era, we can shine.”
Jesse Cutler, Samovar: (415) 655-3431 / email@example.com