Samovar Tea Lounge is officially the first tea company to introduce a compostable container for their full line of teas, which are available for purchase at Samovar’s three Bay Area retail locations and online store. Recognized for its award-winning tea menu and leading role in the American artisanal tea movement, Samovar’s latest packaging design marks an unprecedented eco-conscious solution in keeping products farm fresh while having a minimal impact on the environment. Samovar’s new tea box utilizes post-consumer recycled cardboard for its exterior shell, water based inks, and wood-based fiber material to retain maximum freshness for their handcrafted teas. A pioneering Bay Area green business, Samovar proudly introduces a sustainable package that’s as impermanent as the tea itself.
Samovar owner Jesse Jacobs comments, “While drinking tea one day at work, I had an epiphany, why can’t our packaging be as ephemeral as our tea. With that realization, I set out to create a tea box made from eco-friendly materials that would biodegrade just like tea leaves. I’m excited that this new package works better than our previous packaging in functionality, and our carbon impact on the environment is vastly smaller.”
Designed by Jesse Jacobs, he set out to capture an innovative green packaging design that’s simple and sophisticated. As tea itself embodies a delicate nature, so should its packaging. The goal of shipping and storing premium tea is to reduce its exposure to the elements of air, light and moisture. Current packaging solutions do this well, but typically at a high cost to the environment i.e. the production/permanence of metal containers. Samovar’s tea box goes back to the earth and decomposes just like its teas. Each tea box includes brewing guidelines, the story about Samovar and its new packaging, and a secret surprise in every box.