(Part I) Business is Nothing … But Stories of People
We are born and we do a bunch of stuff and then we die. The stuff we do between birth and death is actually just a whole bunch of stories, and business is one outlet of those stories. How we interact with each other and our environment is the story of business.
At the end of the day at Samovar our business is not how much money we made or lost, not what teas were bought or sold, not which employees showed up for work. No, at the end of the day at Samovar, when the last scones have been sold, and the last pot of tea brewed, the floor cleaned, and the lights turned off, at the end of that day all that is left is just a bunch of stories. And the stories are absolutely fascinating. That is business.
The mother and daughter who connect over the grilled portabella sandwich and a pot of Magnolia Snowbud. The writer who finishes the last chapter of their novel fueled by a mug of chai. The single woman who meets the blind date of her dreams over Phoenix Bliss oolong. The retired real estate agent who muses the next chapter of life with a pot of Maiden’s Ecstasy pu-erh. These stories of customers, employees, and suppliers is actually what makes business, business. The tea families who ship us fresh tea monthly are directly sustained by the husband and wife who have a chance to finally catch up over a pot of Dragonwell Green tea at our Yerba Buena Gardens location. And what about those customers who literally live on our Japanese organic green teas, and visit us every single day, rain or shine, alone or with friends?
We support our suppliers giving them the means to survive and thrive. We support our customers by making them happy, healthy, and relaxed, and they support us by returning to us time and again for the experience we offer. We support our employees by giving them a good place to work, eat, drink, and make friends.
This is the story of Samovar Tea Lounge. And what makes it all happen is the interplay of all these stories. At the end of the day, week, month, quarter, and year, we get together and recount the stories that really stand out. The funny ones, the scary ones, the sad ones and the happy ones. Why? Because those stories are Samovar, and, if we understand the stories, we then understand what we’re doing. And if we know what we’re doing, then we can do what we want.