4 Best Practices For The Post-Information Age

Agrarian society fed the Industrial Revolution. The Industrial Revolution created the tools and workforce for the Information Age. But what comes next? The pattern of change in human development is as predictable as it is disruptive. The one constant in this world is that nothing lasts forever.

So where are we headed now?

Joshua Jacobs, who works on Special Ops for us at Samovar Tea Lounge, has been a key collaborator for the last 12 months, and he has some interesting ideas on this subject. Rather than speak for him, I invited him to write a guest post here and share his perspective.

Recognize the last name? Yup, he’s my brother. But don’t think that means I’ve been easy on him—I’ve already fired him three times…

Best Practice #1: Never Trust A Best Practice

Best practices only make sense within a particular context. Applied in the wrong context, they’ll produce horrid results. The best practices at Google bear almost no resemblance to the best practices at a 3-person app development shop. Change the context and the governing rules also change, making all “best practices” worthless unless they are tailored to the situation.

And the consequences are huge. It’s why the Luddites could not stop the industrialization of their craft. It’s why telephone operators were replaced by Cisco routers. It’s why Borders and Blockbuster went bankrupt.

The Ages of our civilization don’t end; they evolve. First slowly and with incredible resistance, and then faster and faster until the cycle is complete.

The fact is, the Information Age has already evolved into a new era. How do I know? By looking at the results.

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